Dr. Keld Jensen is one of the world's most awarded negotiation strategists. A former CEO, professor at four prestigious universities in the US and Europe, Forbes contributor and author of twenty-seven books read by three million people, he created SMARTnership, the strategy behind the 42 percent research. Please welcome Dr. Keld Jensen.

Dr. Keld Jensen is a negotiation strategist, author and professor, and one of the most awarded voices in the field. He created SMARTnership, ranked the world's best negotiation training in 2026, and NegoEconomics, the model built on research showing that companies leave up to 42 percent of a deal's value on the table.

He came to the subject from the inside: as CEO of a listed Scandinavian company, then as founder of the Center for Negotiation and chairman of the negotiation centre at Copenhagen Business School. Today he teaches executive MBA programmes at four prestigious universities in the US and Europe. He writes for Forbes and has published twenty-seven books in thirty-seven countries, reaching more than three million readers. Global Gurus ranks him the world's number two negotiation guru for 2026. Please welcome Dr. Keld Jensen.

Dr. Keld Jensen is a negotiation strategist, professor, author and keynote speaker, and one of the most awarded people in his field. He is the creator of SMARTnership, the negotiation strategy named the world's best negotiation training in 2026, and of NegoEconomics, the financial model that grew out of a simple finding: in studies of more than 25,000 negotiations, over a third failed to reach a deal at all, and businesses forfeited up to 42 percent of the value available to them.

His authority is practical before it is academic. He ran a publicly listed Scandinavian company as CEO, founded the Center for Negotiation, and chaired the negotiation centre at Copenhagen Business School. He sits on the board of the Danish American Chamber of Commerce. Today he teaches executive MBA programmes at four prestigious universities in the US and Europe.

He has written twenty-seven books, published in thirty-seven countries and eighteen languages, with more than three million readers. His latest, The SMART Negotiator, published by Wiley, was Amazon's number one new release, as was The Elements of Negotiation the year before. He writes for Forbes, teaches a LinkedIn Learning course rated 4.7 by more than 12,000 students, and has appeared more than two hundred times on television, from the BBC to Bloomberg.

Global Gurus ranks him the world's number two negotiation guru for 2026. He was twice named among the top one hundred thought leaders in trust, and won the innovation award of the International Association for Contract and Commercial Management. He speaks more than fifty times a year on four continents, most recently closing Europe's largest negotiation conference after the President of Lithuania. Please welcome Dr. Keld Jensen.