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Keld Jensen
Keld Jensen brings a unique blend of real-world experience and strategic problem solving to the global conversation on optimizing business transactions. Through his experience as CEO of several publicly traded Scandinavian companies, his participation in numerous start-ups, and as Founder and CEO of MarketWatch Center for Negotiation A/S, he advocates changing the culture of deal making organizations in order to impact the bottom line and increase shareholder value.
Jensen is a highly acclaimed and sought after speaker with over 20 years of experience on the podium where he has consistently achieved the highest audience rankings. He is regarded as a thought leader in Europe, Asia, the Middle East, and North America and is one of the most influential authorities in the world today on negotiation as a leadership competency. Jensen is the originator of the concepts of NegoEconomics™, SMARTnership™ and Tru$t Currency™ - all of which have changed the vocabulary in the field.
Jensen has acquired a global following as a result of his frequent speaking engagements at international conferences, his worldwide consultancy practice, his widely sought after media commentary, and his prolific book publishing. As a highly-regarded contributor to, he has twice achieved the most highly viewed posting in a single day. He is also an adjunct faculty member at the Copenhagen Business School and the Thunderbird School of Global Management in Phoenix, AZ.
Keld is the founder and the director of the Master Program for Negotiation available in Europe and the United States.
He has published 21 books in 34 countries; including Negotiating Partnership, which has been translated into four languages; Communicative Competence, which was acclaimed as one of Scandinavia's best management books in 2002, SMARTnership - The Third Road: Optimizing Negotiation Outcomes (Acanthus Publishing 2012), and The Trust Factor: Negotiating in SMARTnership™ (Palgrave Macmillan 2013).
Keld Jensen