International Negotiation Consulting Corporate Procurement Advisor

Keld Jensen brings an entirely fresh perspective to the process of bargaining for something you want. Using his approach both parties to a commercial transaction will leave the table with much more than they originally thought possible.

His secret? Make the pie bigger and you'll get a bigger piece!

The trick? No trick, just four simple guidelines:

Begin from a position of mutual trust and fair dealing
Undertake constructive two-way communication
Leverage the differences between you and them
Cooperate to reduce risk and improve the utilization of resources

Negotiating using these principles enables the parties to enlarge the total value of the transaction by as much as 42%.

The bottom line? Using traditional, highly competitive, "tough talk" strategies, you're leaving a lot on the table! Both sides fail to bargain for hidden variables - variables which may allow for an alternate solution that enhances the value of the transaction for both parties.

The lost opportunity? Both sides can realize more by negotiating for a piece of the non-visible value hidden in the transaction. By cooperating toward a common goal, an alternative solution is found and both parties come away from the table with a greater piece than they originally expected.

Keld Jensen's groundbreaking ideas have evolved from over 20 years experience in international business, combined with the critical thinking that has resulted from teaching at the Copenhagen Business School. He has advised many of the leading companies in Europe and North America while serving as CEO of his own research development and consulting firm. He has documented his innovative ideas through original research, reported in his internationally-recognized publications.

Jensen is also an acclaimed speaker who offers thought-provoking presentations at conferences and in organizations throughout the world. His highly-engaging style and innovative content have made him a sought-after keynote speaker and workshop presenter for senior corporate executives, legal and accounting professionals, and government and diplomatic officials.